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The Legacy
Paolo Di Canio arrived at West Ham United in 1999, bringing a mercurial edge to Harry Redknapp's side. The team secured a fifth-place finish in the Premier League, their highest standing in the modern era. Alongside fellow academy graduates Frank Lampard and Joe Cole, Rio Ferdinand anchored a defence that developed a reputation for being difficult to break down. Dr. Martens remained the front sponsor throughout this period as Pony produced the kit designs. These players formed the backbone of a side that provided the foundation for the club's successful turn of the century.
Key Moment
West Ham United finished fifth in the 1998-1999 Premier League, their best league standing in the modern era.
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Around the World in 1998-1999
Same season, different leagues
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