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The Legacy
Sanderson sponsored Sheffield Wednesday as they finished 16th in the Premier League in 1997-1998. Puma provided the kits for a side heavily reliant on the technical ability of Paolo Di Canio and Benito Carbone. Ron Atkinson replaced David Pleat in November as the club aimed to stabilize. Des Walker anchored the back line throughout the campaign, while Andy Booth remained a consistent presence in the attack. The season highlighted the stark contrast between the club's high-profile attacking flair and the defensive struggles they faced against relegation threats.
Key Moment
Sheffield Wednesday's Paolo Di Canio and Benito Carbone secured a 2-0 home win against eventual Double-winners Arsenal in November 1997.
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Around the World in 1997-1998
Same season, different leagues
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