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Newcastle United 1996-1997 home kit — front

Newcastle United 1996-97

Home ShirtAdidas1990sNewcastle Brown Ale

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The Legacy

Alan Shearer arrived at St James' Park for a record fee in the summer of 1996, joining a strike force already featuring Les Ferdinand. Kevin Keegan steered the side to a second-place finish in the Premier League. David Ginola provided flair from the wing while Peter Beardsley offered experience in the final third. The team competed in the UEFA Cup wearing this home shirt, which displayed the Newcastle Brown Ale sponsor on the front. Adidas produced the kit for a campaign defined by high-scoring football and an aggressive attacking style that captured significant attention throughout the country.

Key Moment

The 5-0 victory over Manchester United at St. James' Park in October 1996.

Season
1996-1997
Type
home
Brand
Adidas
Sponsor
Newcastle Brown Ale

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