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The Legacy
Alan Shearer arrived at St. James' Park in July 1996 for a world-record fee. Kevin Keegan managed a side that finished second in the Premier League, securing entry into the UEFA Cup. Newcastle Brown Ale served as the front sponsor for this Adidas away kit. The attacking unit included the flair of David Ginola, the ingenuity of Peter Beardsley, and the unpredictability of Faustino Asprilla. These players competed across domestic and European fixtures throughout the 1996-1997 season.
Key Moment
Premier League title challenge throughout the 1996-97 season, securing a second-place finish.
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Around the World in 1996-1997
Same season, different leagues
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