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Italy 2010 away kit — front

Italy 2010

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The Legacy

Marcello Lippi returned as manager for the 2010 World Cup, overseeing a squad that struggled to recreate the success of 2006. Gianluigi Buffon and Fabio Cannavaro anchored a defense that failed to keep a clean sheet in South Africa. Despite the technical skill provided by Andrea Pirlo and Daniele De Rossi in midfield, the team finished bottom of their group after a shock defeat to Slovakia. Puma produced this kit for a tournament where the reigning champions were eliminated in the first round. It remains a stark reminder of a difficult summer for Italian football.

Key Moment

Italy's 1-1 draw against New Zealand during the 2010 FIFA World Cup group stage.

Season
2010
Type
away
Brand
Puma

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