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The Legacy
Budweiser sponsored Hamburger SV throughout the 1996-1997 Bundesliga campaign. The club finished 13th in the league table under manager Felix Magath. Richard Golz held the starting position in goal for the vast majority of the season. Hasan Salihamidžić provided attacking drive from the midfield before his eventual move to Bayern Munich. While the side struggled to threaten the European places, they remained firmly mid-table throughout the winter and spring months. This kit choice for away fixtures saw the team compete against established domestic rivals across Germany.
Key Moment
Hamburger SV maintained their Bundesliga status in 1996-1997 with key victories at the Volksparkstadion.
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Around the World in 1996-1997
Same season, different leagues
