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Hamburger SV 1996-1997 away kit — front

Hamburger SV 1996-97

Away ShirtUhlsport1990sBudweiser

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The Legacy

Felix Magath took over as manager in September 1996 to steady the ship at Hamburger SV. The side finished 13th in the Bundesliga, often relying on the defensive reliability of Richard Golz and the creative energy of Hasan Salihamidžić. Uhlsport manufactured the gear for this period, with Budweiser appearing as the front sponsor. The club focused on stabilizing their top-flight status under new leadership during a difficult campaign for the Hamburg squad.

Key Moment

Hasan Salihamidžić provided tactical discipline and flair for Hamburger SV during their 1996-1997 Bundesliga campaign.

Season
1996-1997
Type
away
Brand
Uhlsport
Sponsor
Budweiser

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Around the World in 1996-1997

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