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The Legacy
Columbia Pictures appeared as the front sponsor for Atletico Madrid throughout the 2003-2004 season. The club finished 7th in La Liga that year, narrowly missing out on a spot in the UEFA Cup. This campaign saw a young Fernando Torres lead the line regularly, while Diego Simeone provided veteran experience in midfield. It was also a formative year for Gabi, who earned his first team experience under the management of Gregorio Manzano. Nike supplied the away kit worn as the side navigated a competitive Spanish top flight.
Key Moment
Atletico Madrid promoted various Columbia Pictures films, including Bad Boys II and Spider-Man 2, through unique shirt sponsorships throughout the 2003-2004 season.
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Around the World in 2003-2004
Same season, different leagues
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